I don’t write as often that i would want here, but it’s hard for me to find the time and the ideas to do it. I try to stay at least a little interesting so I just don’t do a boring post to fill out me blog with content. My english is definitly not getting better soon so you better be used to read some crappy engrish here

Ok, so first I was in SES Toronto a couple weeks ago with a bunch of co-workers and friends from NVI, Go-Referencement and Mintbirdy. I wanna take the time to thanks them, had a great time even if we don’t learn that much from conferences, it’s a great place to network. I want also to thanks Yahoo and Epiar for the great party at the Ultra Supper Club. And another special thank you to Nick and Sabrina from CasinoCoins (don’t worry, I’m contacting you soon) , all the people from Acquisio and also to the people from Workopolis. Had a great time with those people and the people from n49.ca, Mediagrif and everyone i met there. And a last thanks to Byron from SEO-PR for the conference pass.

Ok so enough with the thanks and let’s go with that puppy thing. By the way, this is the puppy I received as a gift from my girlfriend for my birthday. It’s a nice husky/malamute girl named Rafale. And she is gonna teach you some good seo strategy.

SEO optimization should start on a website at the early stage of development. Like a puppy, it’s harder to fix wrong habits than training them to do the right thing since the beginning. So at the beginning of any website project, developement people should sit with the SEO folks to understand what they should do to make the website more optimized  from a SEO point of view at the beginning of the website construction process.

Train your dev people to learn seo a little, at least the part they will have to do. Give them some kind of reward for doing so, like puppies, all people aren’t motivated by the same things. But if you do, you will have a nice future with your dev team, because beside fixing bad habits problem, you will be able to make them learn some more advanced tricks.

We’ve decided to put the original version of the interview here, so people can read the original interview.

1) How often do you come across industries or niches where the Google search network is not effective?

I’ve been at Google for nearly six years, and have never come across an industry or niche where Google search marketing is not effective. In my experience, search marketing always works — it’s really a
matter of how well it works compared to other online and offline channels. That being said, effectiveness can vary industry to industry, and marketer to marketer. Give two companies the same keywords, same creative, and same bids, and campaign performance will vary. The search click is an important part of the equation, but other factors like landing page content and design, strength of the marketer’s brand, and criteria for measurement also impact effectiveness.

2) How savvy would you judge large advertising agencies (working with Google) to be? Do you find they have their heads wrapped around the modern world of interactive advertising, or is it often the case that they think too traditionally, perhaps slowing or limiting their ability to take advantage of the medium?

Large ad agencies in Canada are making changes, and quickly. Interactive marketing teams within traditional agencies have more people and resources, and more clout both internally and with clients. These days I’m not seeing many ad campaigns planned from traditional agencies that don’t have an online component. With regard to search, many traditional agencies in Canada have moved toward an in-house search manager, overseeing all search strategy and executions. Traditional agencies have been instrumental in shifting the focus of online marketing from not simply direct response to more traditional marketing objectives such as brand building and awareness, and in understanding the value of online in the context of broader marketing objectives.

3) The news that Quality Score will now include load time as a variable is making the circuit – do you think this is truly relevant in anything other than extreme cases?

Broadly speaking, Google believes that an excellent experience on the advertiser’s site is essential in earning the continued trust of our users. Users value ads that bring them to the information they want as
efficiently as possible. Fast load times benefit advertisers as well, since users are less likely to abandon a site that loads quickly.

4)How much of the ‘optimization’ and fine-tuning of accounts do you do for major advertisers? Do you act more like a full-service agency might, or do you make training a top priority?

Our role with major advertisers has evolved over the last few years. When our Toronto office first opened, we provided full Google support to nearly every advertiser— from keyword selection to creative recommendations and campaign summary reports. For most major companies we work with, their search traffic is simply too important not to have other stakeholders — in-house search managers and/or
agencies — involved in campaign changes, creative testing, and close measurement. As a result, our role has evolved to more of a training or support role — providing the latest industry-specific research, case studies and best practices, and training. Training is important for a couple reasons. First, it empowers marketers and their agencies to do more — and typically, the more you put into your search campaign, the more you get out of it. Training is also embraced by the marketers we work as search engine marketing has become a core online marketing skill and tactic — and can open up new career opportunities within in an organization or elsewhere.

5) With the slow up-take in attracting television and radio advertisers into the Google system, what plans does Google have for the future of these channels? And what channels are you tackling next, and which hold the most potential in your opinion?

Google Print Ads, Google Audio Ads and Google TV Ads are advertising programs
designed to bring new efficiencies and accountability to the buying and selling of traditional media. All three of our offline programs are currently available to United States-based advertisers. However, Google is a global business so we are always looking at how we can scale our programs and add value for users, advertisers, agencies and partners worldwide.

6) Word on the street is that Google recently farmed out its largest Adwords advertisers to a handful of GAAC partners – what motivated this move, and do you feel a more egalitarian approach could have been taken?

Our Google Analytics Authorized Consultants (GAACs) offer tailored professional services to businesses of all sizes, including but not limited to Google AdWords advertisers. Since Google is not a professional services company, we engaged our GAACs to help Google Analytics customers implement the product in the way that makes the most sense for their businesses and their objectives. More information is available on the Google Analytics website: http://www.google.com/analytics/support_partner_provided.html

7) If you have to give one piece of advice to a company starting to use AdWords, what would it be?

I’ll give three pieces of advice:

1) Identify your marketing and search marketing goals: are you looking for website traffic? sales? leads?
2) Measure your results: Google Analytics is a free tool we provide to help you measure which sources of traffic, and which clicks, best achieve your marketing objectives
3) Start broadly: Market more than one product or service. Test different keywords and creative. Ensure bids that rank your ads competitively. Run as targeted a campaign you can, but ensure you also generate volume that produces results and impacts your business.

Eric Morris will be one of the speaker at SES Toronto June 16-18

This webpage (http://sf.lm.gov.lv/CMS/modules/EReditor/jscripts/tiny_mce/

plugins/filemanager/files/esf/in/buycheapviagraonlineukwr.htm)

is on one of the webservers of the government of Latvia and definitly not putted there my government officials. If you were visiting this URL from Google, you were redirected to a pharm affiliate site. If you we’re visiting this URL directly, you we’re redirected to a porn site. The redirection is made using encoded javascript like usual. Once he decoded the javascript, we can see that the redirection is made using this URL. (You can see the code in the original article if you want to see it)

http://www.finance-leaders.com/feed2.php?keyword=”+ escape(”188″)+”&feed=8&ref=”+ escape(document.referrer))

The website http://sf.lm.gov.lv/ have a security problem that anyone can exploit right now.

The important point is that anyone can modify the javascript to redirect the traffic to the page they want. (No point of doing that now, first it’s illegal, and second, the page isn’t indexed in Google anymore.)

All you have to do is to go on

http://sf.lm.gov.lv/CMS/modules/EReditor/jscripts/tiny_mce/plugins/filemanager/

frameset.php?a=b&js=mcFileManager.insertFileToForm&url=/CMS/modules/

EReditor/jscripts/tiny_mce/plugins/filemanager/files/esf/in/

buycheapviagraonlineukwr.htm&initial_path=mce_clear&initial_rootpath=

mce_clear&remember=true

and now going in the sub-directory /esf/in where the page buycheapviagraonlineukwr.htm is. You can edit it, delete it and replace it with whatever you want (so basicly changing the redirect to your own affiliate account). Google isn’t able to understand the encoded javascript but see the keywords filled page.

Something the original article don’t talk about is how the blackhat that made that page linkbuilded it.

What we can learn using yahoo is the number of links pointing to the page is very low and was linkbuilded using the usual blackhat pattern of spamming guestbooks and forums. But what is weirder, is that domain have been linkbuilded by the blackhats accoring to yahoo linkdomain. And looking at those URL, you can find plenty of vulnerable webservers that are used to spam the hell out the search engines.

And because the blackhat cannot protect is work (sure, he hack those webservers and cannot patch them), anyone can go and switch the affialite code. By the way, this page was 11th on one of the biggest keywords.

2008 is the year where Blackhat SEO met Hacking on a larger scale. This is just one of the proof.

Anyway, have a good day and let’s hope the Canadiens win the cup this year !

This post have little to do with SEO, but it’s more focused on a global marketing strategy.

Ok, first you need to buy expired domains with a good PR on http://www.freshdrop.net/. You wanna grab them here because they are cheap (5$ + registration cost) and they will keep their Pr because they are not deleted, only transfered. You may want to try the one with Fake Pr but I would prefer real PR. Also, you can go on the original GoDaddy domain resell site to get some more expensive domains with PageRank. The only point of the PageRank anyway is to be able to charge more by blog review later. You need to buy a lot of domains to make it worth it, so buy at least 15-20. Buy at least PR 3 and more.

Cool, so now you have 15-20 domains with PR3, you need to install wordpress with a theme (you can grab free ones, just search on Googlefor free wordpress templates or something like that). Now that you have all your domains and blogs installed, you need some content on each one.

Hire some cheap writers, you don’t want to pay more than 5-6$ an blog post. you will need a lot so you can ask for a discount. You can find some good cheap writers on forum like WickedFire or any webmasters forums. Buy at least 5-10 blog post by domain, so you need something between 75 to 200 blog post. Yes it’s start to be a little expensive but don’t worry, if you are short on cash on can start with less domain, it will only take more time to make some good money. Let’s say you have invested in 20 domains at 10$ each + 5$ for the auctions. You have now pay 300$ for the domains and you have filled them with 10 articles each at 5$ each, so you have paid 300$ for the domains and 1 grand for the content. So you have now spended 1300$ to get ready for the next step.

Register on a website like Sponsored Reviews , who pay bloggers to write for their advertisers. There is others services like that, just look on Google. But i strongly encourage you to use SR, they are harder to catch so you blogs are less likely to be penalised/banned from Google.

Now the fun start, add your blogs to SR, get them approved and than, be sure to have your cheap writers ready for a lot of action. You want to bid on every single advertiser request possible. You want at least 15$ per blog reviews, after the SR cut, you will have 9,75$ minimum. If you can charge more, do so. The maximum price yo ucan charge depands on a couple criterias, but PR and a good Alexa rank should help. So, if you pay 5$ maximum per blog review and you get minimum 9,75$, you make a wonderful 4,75$ of pure profit. Don’t forget you hav 20 blogs, so 20 x 4,75 = 95$. and there nothing retaining you to do only 1 post per blog a day. So let’s say 3 post a day = 95 x 3 = 285$ a day ! Start to sound good no ? So, with a 1300$ investement, you are now making close to 300$ a day. And closer than you think, you can add let’s say Google AdSense to the blogs, making maybe 0,10$ a day each (or way more, depands of the traffic but we are guessing almost none) so you add 2$ a day here from your 20 blogs. And if you like to live risky, you can sell links on all of those blogs for a couple hundreds/thousands more a month. Not bad for a 1,3k investment no ?

Also, because you want to create some real traffic to the blogs and have them well listed in the search engine, you can make a post yourself from time to time sending contextual links to your others blogs from one of yours. It’s better to do it this way than link them all together to avoid Google Penalities.

Also, you can build up a directory with all your blogs in it, plus others websites you may own, and use it to send some linkjuice to your blogs. And finally, you can use them to make some three way link exchange for your regular websites that making you money too.

First, you need a domain name that sound “legit” and that you don’t really care about. Once its registered you have 2 strategies you can use to bring some trafic / links to your domain in a harder to spam niche.

First strategy,  you simply 301 the new domain to your harder to spam domain. This way you get all the links and trafic directly to your domain and if the blog admin don’t take the time to click the link (and only see something like www.mypersonnalboringblog.com ) he will probably don’t filter it. So you will get the backlinks and traffic directly to your money domain, cool no ?

Second strategy is kinda the same than the first, but a little more evoluated. You just put up a real website/blog on the temporary domain than when you have the amount of links/traffic you want on it, you 301 it to your money domain. you can using this way add a couple social media frontpages and backlinks to the domains using word that you want backlinks on it without looking like a let’s say casino domains. So you make a  post about “chips” (as in “poker chips”), a post about russian roulette (as in roulette) etc… Than when you will 301 the domain to your casino website, all the links will sill be targeted

Don’t abuse those methods but they are very hard to track black hat seo strategy that can give awesome results.