Francis Vallieres SEO blog

I don’t write as often that i would want here, but it’s hard for me to find the time and the ideas to do it. I try to stay at least a little interesting so I just don’t do a boring post to fill out me blog with content. My english is definitly not getting better soon so you better be used to read some crappy engrish here

Ok, so first I was in SES Toronto a couple weeks ago with a bunch of co-workers and friends from NVI, Go-Referencement and Mintbirdy. I wanna take the time to thanks them, had a great time even if we don’t learn that much from conferences, it’s a great place to network. I want also to thanks Yahoo and Epiar for the great party at the Ultra Supper Club. And another special thank you to Nick and Sabrina from CasinoCoins (don’t worry, I’m contacting you soon) , all the people from Acquisio and also to the people from Workopolis. Had a great time with those people and the people from n49.ca, Mediagrif and everyone i met there. And a last thanks to Byron from SEO-PR for the conference pass.

Ok so enough with the thanks and let’s go with that puppy thing. By the way, this is the puppy I received as a gift from my girlfriend for my birthday. It’s a nice husky/malamute girl named Rafale. And she is gonna teach you some good seo strategy.

SEO optimization should start on a website at the early stage of development. Like a puppy, it’s harder to fix wrong habits than training them to do the right thing since the beginning. So at the beginning of any website project, developement people should sit with the SEO folks to understand what they should do to make the website more optimized  from a SEO point of view at the beginning of the website construction process.

Train your dev people to learn seo a little, at least the part they will have to do. Give them some kind of reward for doing so, like puppies, all people aren’t motivated by the same things. But if you do, you will have a nice future with your dev team, because beside fixing bad habits problem, you will be able to make them learn some more advanced tricks.

One of the biggest problem of the SEO business is credibility. So many people are ignorant about anything related to search engine marketing that they think they are offering a good service to client when they aren’t good at all and others are just pure scammers (yeah, the one that are promising top 10 results ARE scammers, not any serious SEO can promise something like this on serious keyword). For sure i can make you rank on “your company name” or “blue widget made of bubblegum” but real good keywords that are bringing a lot of visitors and/or clients to your website aren’t usually that easy. Otherwise any half-decent SEO would just make a quick website and bank on affiliate marketing or Google AdSense (yes I do it all the time). That’s why I found not funny at all that Wal-Mart is offering SEO services for 25$/month. The last thing this business need is major corporation entering the market, offering worthless services almost free. For 25$ a month, I sure can hire some third world country workers and make them submit your website to a couple search engine. The results will be equal to 0. So congrats, you will have lost money, lost time and more important lost confidence in SEO being a efficient way to market a website. The truth is good SEO aren’t cheap, and some very expensive SEO are not worth the money they are asking, sometimes some are even bad enough to hurt their clients website ranking by using shady tactics. I’m gonna write one day a guide about how to hire a good SEO company, not for my personal profit or to find more clients for the company I’m working for, but only to teach clients how to pick a good company, and at least don’t waste their money on bad SEO. Because at long term, the last thing I want, is people losing confidence in SEO.

Hi, My name is Francis Vallières and I am a SEO Consultant working for a company in Montreal called NVISolutions. I have created this blog with the purpose of making myself a little more known in the SEO Industry, as I’m usually a behind the scene worker even if i participate in some more known blogs and that I know a couple good people in this industry. I will also blog on my company blog soon so this blog will probably be way mroe personnal in the future than right now. As you may have noticed this far, my english is not perfect because my primary language is french and some posts on this blog will be in french as well. I just hope I’m not too confusing when I write in english and that everyone will be able to understand me well. The SEO industry is starting to get more professional and draw more mass media attention and I think that the future will be good for people who dedicate of making this industry more honest that it was before (and sadly sometimes still is) because it’s hard for clients to understand exactly what we do and how to make the difference between a good seo company and a bad one. I wish that this blog will help some people having a better understanding of this industry and that you will be able to learn about SEO and myself on this blog.